Are you aware of this? Italy is one of Western Europe’s fastest-growing e-commerce markets, with €80.6 billion in revenue and 27.14% growth. Italian shoppers spend big, with an average order value of $96.41 — a golden opportunity for online retailers.
To succeed, you need the right strategy: understanding local preferences, optimizing shipping, and streamlining logistics. Are you ready to tap into this booming market? Let’s dive in!
What Italian cross-border shoppers want and expect?
Italian consumers are avid cross-border shoppers, with 41% making cross-border purchases, primarily from China(40%), Germany(31%), and the UK(30%).
Fashion, electronics, and leisure products are their top picks, with Vinted.it leading as the most popular fashion marketplace. But beyond product variety, seamless delivery matters. Home delivery is the top choice, making fast, reliable logistics essential for winning over Italian shoppers.
Optimizing cross-border shipping to Italy: strategies for success
Optimize last-mile delivery with a strong carrier network
A well-balanced mix of local carriers is key to ensuring flexibility, faster transit times, and minimal disruptions in cross-border shipping.
In Italy, 7 parcel delivery companies dominate the Italian parcel market, ranked by their share of total revenue. The top players are Amazon (18.2%), Poste Italiane (17.4%), BRT (17%), DHL (13.4%), GLS (13%), UPS (10.6%), and FedEx (9.3%).
With home delivery as the top choice, PUDO can also provide flexibility and convenience for customers who prefer alternative delivery methods.
Prioritize fast and reliable shipping
Italian shoppers expect predictable and efficient deliveries, making it essential to optimize transit times. Optimized warehouse handling, smart route planning, and carrier diversification can help ensure your shipments arrive on time, boosting customer satisfaction and trust.
Provide real-time tracking and customer support
Real-time tracking at every shipping journey stage reassures customers and reduces inquiries. Additionally, offering proactive customer support, such as automated shipping notifications and quick resolution of delivery issues, enhances the overall shopping experience.
How CIRRO E-Commerce helps with seamless shipping to Italy
Reliable end-to-end shipping backed by a strong network
CIRRO E-Commerce provides a fast and efficient shipping solution, ensuring end-to-end delivery within 4-5 days, including warehouse handling. With a robust logistics network and a strategically located logistics hub in Italy, we enable seamless cross-border shipping, minimizing delays.
Affordable pricing structure
Our competitive pricing structure helps businesses reduce logistics expenses without sacrificing service quality. By optimizing shipping routes and leveraging economies of scale, you can enjoy affordable yet reliable cross-border deliveries.
Diverse last-mile carriers resources
We enhance delivery flexibility by partnering with multiple last-mile carriers, including leading providers like GLS and Amazon Shipping. This diversified approach ensures greater reliability and alternative options such as PUDO for added convenience.
Shipping solutions tailored to different industry
We understand that different industries have unique shipping needs, which is why we have customized solutionsto support a wide range of sectors. Whether it’s speed and flexibility for fashion and apparel, or secure handling and precise tracking for electronics, or careful handling for health & beauty, or other categories benefit from efficient bulk shipping solutions. We can tailor shipping solutions to meet the demands of each industry, with proven success stories across various sectors. Want to learn more? Let’s connect!
